At the recommendation of a missionary friend I picked up a copy of Made to Stick at the local library. His comment was something like: “It is not a mission’s book, but it certainly is applicable to missionary work.”

While I tend to agree with many pastors that business books can be dangerous when you try to apply the principles of running a corporation to a church, I also think that there are many good things we can glean from reading books that make businesses successful. This book is not so much a business book as it is about communication; regardless of the work environment.

The authors, brothers Chip and Dan Heath, have isolated 6 principles that help make an idea ’sticky.’ What I loved about the way they explained the principles is they used urban legends as many of their examples. There are reasons that urban legends get passed around and tend to stick no matter how much information is on the web to the contrary. If you could communicate real ideas, stories and principles in a way that cause them to stick like an urban legend, then you would get your message across. The book is filled with real examples as well.

In Made to Stick you will find the 6 principles and examples illustrating those ideas. Not every sticky idea will contain all 6, but the more you can communicate using the 6 principles, the stickier your communication will be.

What are the principles? Simple, Unexpected, Concrete, Credible, Emotional and Story. SUCCESs is used as the trigger to help you remember these principles.

Simple: Find the core of what you want to communicate. This has to do with the idea you want to share more than the way you share it. Sometimes an elaborate story can get the message across in a more sticky way than just sharing the core. Therefore, Simple is about the message, not necessarily the way it is delivered.

Unexpected: At the end of the story did you expect that the person was going to wake up in an ice-filled tub having had his kidney’s stolen? Giving examples of how you want your sales staff to meet the customer’s needs is much more sticky than saying, “Take care of the customer.”

Concrete: Help your audience work through the thought process instead of just teaching them the bottom line. An example is how students learn math better when they think through adding members to make up a baseball team as opposed to just telling the students that 3+6=9.

Credible: Being credible is not just being able to spout off statistics that no one will remember. Credibility can come through showing an example of a person going through a similar problem and how they are dealing with it. Better yet, have that person become your spokesperson. Real people dealing with real issues.

Emotion: Help people see themselves either experiencing the problem or being a solution to the problem. Instead of asking the crowd to give money to support all the missionaries in South America, I should help you understand that if you support my ministry in Argentina I will be able to share the Gospel of Christ with a deaf boy in La Plata who may never have another person love him enough to teach him the Bible. By sending $50 a month you can help my family do just that.

Story: Take any opportunity you have to illustrate with a story as opposed to just giving the facts. In the book they say that the story and the moral are both important. However, if you just tell the story the listener can figure out the moral. But if you only have the moral (the facts) then the listener has no clear understanding of what the moral means nor a good way to remember it.

I have to say that this is probably THE BEST BOOK I have read in a long time. While I borrowed this copy from the local library, I will be on the lookout for a copy of my own. This is a book that I could easily read several more times and go back and reference often in the future. I think it is a great book for missionaries and pastors as well as anyone who needs to communicate a message.

Made to Stick. Chip and Dan Heath. Random House, 2007. 291 pages.

Categories: Books
No Comments »

I read, and reviewed, the book Duel in the Sun a few years ago and learned about the 1982 Boston Marathon, which has gone down in the history books as one of the most exciting marathons of all time. Last weekend I did some volunteer work at a race where Dick Beardsley was speaking. Beardsley is one of the two runners involved in the duel of the ‘82 Boston Marathon.

I got a chance to chat with Mr. Beardsley at length. He was signing books and chatting with the crowd. Because I was a volunteer there I was able to catch him when there was no one around. I really enjoyed my 10 minute conversation with him. I bought the book he wrote several years ago titled Staying The Course: A Runner’s Toughest Race.

Staying The Course is an autobiography of his running career and his involvement with and recovery from addictions. The first half of the book takes the reader through that famous Boston Marathon while the second half leads you through his spiral into substance abuse. Unlike Duel in the Sun though, this book has a much more satisfying conclusion. While Dick Beardsley’s story is not yet over, this book concludes with an air of certainty of where his life is headed. At the end of Duel in the Sun I was not sure that Beardsley had gotten in control of his addictions. Staying the Course removes my doubts.

If you ever get a chance to meet Dick Beardsley you will find that he really is as upbeat and positive as his book portrays him to be.

As I was reading the book I was struck by how much I enjoyed reading a man brag about his accomplishments. Of course he has to tell about what has taken place in his life, but you don’t feel like he is bragging. The man makes his living by going to races and talking about himself. He has learned how to talk about himself so that the audience does not feel he is being braggadocios. Therefore his memoir is readable and not boastful.

The writing style did not flow very well at times. Some passages had to be read over to understand what was being said. However, when I was reading those same passages out loud to the family, they seemed to make more sense. I think some of the writing was probably just a transcription of speeches he has given. It sounds good to the ears, but sometimes hard to read for the eyes and brain. People talk about being conversational in your writing style; this book may be a bit too conversational.

The book contains some swearing, which was a big reason I did not like Duel in the Sun and considered taking it back to the store. But the amount of foul language in this book was minimal. And, unlike Duel in the Sun, it was limited to direct quotes.

I highly recommend this book. My opinion of the book may be skewed because I have met the author and had a good experience with him, but that is part of the “Dick Beardsley Package.” How could I have a bad opinion of the man who indulged me enough to sign my New Balance running shoes?

Staying The Course by Dick Beardsley. 2002. University of Minnesota Press. 203 pages.

Categories: Books, Running
No Comments »

I did not do a very good job of updating the blog each month with how I was progressing on my goals for 2009. Part of that was caused by losing sight of what my goals were.

Running
My goal was to run 1000 miles again in 2009 like the goal was for 2008. I missed it both years. 2009 was thwarted by starting the year with a stress fracture in my left foot. I was able to recover and was doing well by the middle of the year. However when I ramped up my mileage for marathon training in August, I went too far too soon. I had taken the first half of the year too easy and the longer miles caused another stress fracture in the left foot by the end of September. That slowed me down once again.

It was a learning year. I now know to respect the 10% rule a bit more (10% rule=no more than 10% more miles from week to week or month to month). I did not train for any half marathons in 2009. I went from no specific training goals to marathon ambitions thinking that I was physically as strong as I was the year before. I take more experience and wisdom into 2010 because of this.

I also had a goal of 2 half marathons and a full. Since I was injured I scrapped the half marathon plans and just went for the full. That was a mistake. I also planned to set a 5K PR. I only ran one this year and it was on an injured foot, so I did not even try to race it. Only enjoy the experience.

Total mileage for 2009 was 525 miles in 138 runs. That means I averaged a run every2 to 3 days (once every 2.6 days). Which means I ran fairly consistently, but my average run was fewer than 4 miles.

Reading
The goal was to read at least 800 pages a month and not have any month drop below that number. I did not do too poorly on that goal. I struggled a couple of months, but most months I exceeded the goal. Starting in August I somehow fell off the bandwagon of keeping track of my books and pages read. October through December I read so many books that I just had trouble remembering which ones I read to even write them down. If I missed any 800 page months I probably made up for it in those three months. In a 2 week stretch in December I know I read more than 900 pages. I need to do a better job of keeping records this year.

2010?
I am still working on my 2010 goals. I will try to get something written down and shared here in a few days.

Categories: Books, Running
No Comments »

They Smell Like Sheep was a book recently recommended to a friend of mine. I did not hear the original recommendation that got my friend turned onto the book, but he asked if I could pick up the book when I was at a recent book sale. I grabbed the book for him and proceeded to read it myself.

The book’s premise is that a good spiritual leader will smell like his flock just as any shepherd would smell like the sheep he is pastoring. In fact, the sheep would probably just see the shepherd as one of their own who happens to be able to walk on two feet and protect them from danger.

It was a well outlined book and would make a great text to teach from for church leadership.

The book did not focus on just pastors either. It was about leadership in the church at any level. He even made the point that a church leader could possibly be someone who has not had any official authority appointed to him. If one will simply find an area in which to serve others he can be a spiritual leader.

My favorite quote from the book went something like this “We need to follow Jesus’ leadership style. He recruited 12, graduated 11 and focused on 3.” I really like that attitude. While some people may be able to effectively “pastor” 50 or 100 people, it is fine to put a greater effort into a few.

My one caveat about the book is the way he handles the last couple of chapters. He goes through some detailed word studies in the final pages. I loved his conclusions, but have great reservations about his process. He details how that some words in the Bible are interpreted wrongly by pastors and leaders, but in so doing questions the translation of God’s Word into our language. It would be easy for a reader to fall into the trap of wondering if we really do have the Word of God preserved for us today, or if every word in our translations have to be scrutinized for their accuracy.

I do not at all think that the author is claiming that we can’t know what God’s Word is, but I think he leads the reader down a dangerous path with the way he questions translations.

Though that is a strong warning, I really enjoyed the book and think it is spot on to where we need to be as church leaders. I also agree with his conclusions on how God’s Word has been interpreted incorrectly by many in the past.

They Smell Like Sheep: Spiritual Leadership for the 21st Century, Lynn Anderson, 248 pages, Howard Books, 2002.

Categories: Books
No Comments »

I heard a lot about the book Born to Run which came out this summer. Some of what I heard made me skeptical about its claims. One of my biggest concerns was how so much emphasis was put on the evolutionary aspect of how we run. I believe we were designed by God to have the bodies we have and not that we have evolved into the state we are in. Guys like Steve Runner, who I totally disagree with his evolutionary position, made me less interested in the book because of this. However, the book is great. Outside of the fact that it is on a subject that captures my attention, it is extremely well written. Even though I don’t agree with all the process involved to arrive at the conclusion the book makes, I cannot deny that the author, Christopher McDougall, is a master with the written word.

The book is about running. It is presented by sharing a story involving an indigenous Mexican tribe in the Copper Canyon that is made up of extremely gifted athletes. The point was that we can learn their secrets and become better runners as well. The use of a great narrative made a potentially dull book about putting one foot in front of the other much more interesting.

I did not read the book, but rather listened to the audio-book version while I was driving around in Atlanta a couple of weeks ago. I have to admit that I was very engrossed in the story. I did not have any close calls by not paying attention, but I did get wrapped up in it a couple of times enough to have to wipe the tears away when certain events were portrayed. Even though I already knew the outcome of some of the races that were described in the book, I was still on the edge of my seat waiting to hear how it would unfold.

My standard disclaimer has to be said here though. I cannot really recommend this book for young people. The language in it was appalling. As I have said before, I know people really talk like that, but that does not mean I want to read (or listen to) all the foul language.

Well written book, but I cannot give it a full recommendation because of the language.

Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen, 2009. Christopher McDougall, Knopf publishing. 304 pages.

Categories: Books, Running
No Comments »