Hitting the road

Mom and baby runningOur daughter asked me to take her running with me yesterday. After I finished my run I took her with me for a run around the block. We ran close to 1/4 mile. She is only three years old. While she was ready to go around again, I did not want to wear her out over it.

Today I did not have a run scheduled. She begged me to take her running again. While I would have taken her myself, my wife was going out for a walk today. I asked if she would take our daughter for a run. And, like yesterday, she said she would do it at the end of her walk.

As soon as my wife left the house our daughter had a break down. Mommy went walking without her. She cried almost the whole time that my wife was gone. She wanted to go running and Mommy didn’t take her.

I finally got her consoled enough that she knew she could go running with Mommy.

They went out for their run together around the block. I think I have a new running partner.

What am I paying $13 for?

LetterI have not been to the mailbox in 3 weeks or more. Today I went to see what kind of loot might be waiting for me. Sometimes I will get birthday cards and such from some of our supporting churches. There are unexpected gifts that come. Sometimes I have to pay custom’s fees, but they are gifts none the less.

Today I went with hopes of having a mailbox full of stuff.

One measly letter. It was the financial report from our mission board. All the information in that envelope was sent to me 2 months ago via email.

I pay $13 a year for the privilege of getting old financial statements?

Maybe someone can send me a postcard. I guess I just have to give you my address so you can.

10.5% CTR. Hmm.

The company that I am using to make money by writing sponsored posts, PayPerPost, has recently done a study on the average CTR (Click Through Rate) of their advertisers and bloggers. This included 48,000 of them!

The results showed that there is more than a 10% CTR through this form of advertising. In other words (as I understand it), for every 100 people who visit a sponsored blog posting, such as this one, more than 10 of them will click through to the advertiser. That is a pretty high number.

In their article they state that their advertising through another popular ad campaign has been only .5 to 1.5% CTR. That is a huge difference in effectiveness. In my own experience with another campaign I have only seen a .3% Click Through Rate–even lower than theirs. This means that the CTR for PayPerPost is quite high. I am not sure though what the CTR of my sponsored posts would be. I am sure PPP knows, but that is not a statistical feature that I am privy to.

My questions to you are: Have you clicked through to the advertisers that I have written about? Have you bought anything from them?

“I’m weady to go wunning”

Road ID Wrist IDAs I was putting on my Road ID this morning to go for a tempo run, I was reminded of a story that happened a couple of weeks ago at camp.

We were using colored wrist bands for all the campers to separate everyone into teams. Everyone had a bracelet, even our 3 year old daughter. One day she got up in the morning and after getting dressed she declared, “I have my shoes and my bwacelet. I’m weady to go wunning.”

That is what she sees me do when I go running. I get my shoes on and look for my Road ID (that she often hides) so I can go out for my run.

Nothing escapes their observation.

I got turned on to the Road ID through the Run to Win website.